The Emotional Investor | Jay Mooreland | Speaker

Jay Mooreland


The Emotional Investor provides education and tools that help investors and financial professionals make better financial decisions. The education answers the “Why we do what we do”, and the tools provide the “What we do about it.”

Education and resources are available via live presentations and through this website. All content is designed to answer the following questions:

In what ways do biases and emotions influence my decision-making process?

What can I do to make more thoughtful, deliberate decisions, despite the urges to do the opposite?


Resources include presentations, a regularly updated blog, published articles on investor behavior and the Amazon best selling book, The Emotional Investor.

Exclusively for financial professionals that want to take both their understanding and implementation of “behavioral finance” to the next level, The Emotional Investor offers premium tools and resources through The Emotional Investor Institute.

Mind Games

Presentation Clips

Understanding My Client

Advantages of Behavioral Profiling

Anchoring: JC Penney Example